Monthly Archives: February 2009

What Are You Doing About What Your Competition Is Not?

Everyone's worried about their bottom line, revenues, expenses, marketing,future and what's going to happen next. Worrying so much they have forgotten how to think forward and act intuitively. Better yet, they're not even paying attention to what is not being done by competitors (in and out-of-brand) that can easily be capitalized on. Two years we […]

OK, It’s Time To Get It…Follow Up Is The Key!

It doesn't matter who you are, what you sell or where you sell. Further, it doesn't matter if you're actively selling or making sales happen away from the front lines. There are a number of things that make business tick: Passion about what you're doing and/or representing Solid fundamentals; especially process Understanding and belief in […]

Best Practice Consutling: How And Why Do It? Can’t I Just Watch An Online Video?

Why hire a consultant or contractor? Why pay someone for a little work when I can bring on a new employee for the same or less? Consultants only tell you what you already know but charge you for it! I don't want an idea or process person, I want a do-it person! Yes, those are […]

What Do You Think It Will Take To Change? Hello?

Sometimes it helps being a cynic and a pessimist, or at least devil's advocate but at the end of the day you're either your own worst enemy or best ding-dang advocate.  It is always beneficial to see things with a different perspective but critically important to maintain your identity and job jump in the pool […]

FREE WEBINAR: How Digital Signage Saves Money, Drives Sales & Builds Trust

               Time: February 11, 2009 from 3pm to 4pm CSTLocation: https://www1.gotomeeting.com/register/228925417Organized By: Karolyn Hart Automotive Event Description:According to research conducted by Ipsos-Reid consumers see car sales people as the least trust-worth profession only equal to that of politicians. Let's face it – dealer's have major challenges to overcome and on top of that (especially in […]

Chat Up Your Inventory: Leverage Chat to Reach In-Market Shoppers and Win the Sale

Date: Friday, Feb. 13, 2009Time: Noon to 1 p.m. (Eastern)Location: Your ComputerCost: FREE Click Here Online advertising allows car buyers to connect with you in myriad ways: making a phone call, sending an email, visiting the store or clicking over to your store's website. The growing use of chat among online shoppers creates an additional […]

Waiting For The Opportunity That Already Passed? Try To Process That!

No knock to hear. No call to answer. No door to open. No question to respond to. The customer was never yours. It happens more than not and it's aggravating as hell to deal with…if you do at all. Today you have two choices: 1. Wait for the next 'up' and work in the same […]

Week At IM@CS: Chats With The Industry

We typically address vendors here for best practices and today will be a little different. When trying to tackle social media, especially as a support for specific marketing online, it is important to be equipped. Some of the most frequent questions heard relate to getting started and how to be effective. 1. Where?    Twitter, Facebook, […]