Monthly Archives: December 2008

Stay In The Driver’s Seat and You’ll Put More In Theirs

When it comes to the selling of cars today, it's not any easy task. Compared to the past twenty plus years, the cake walk has slowed to a drunk crawl. So what allows some folks in the 'Internet' sales world to deliver 15, 20 or even 25 and more per month? Control. Staying in the […]

Week At IM@CS: Chats With The Industry

With the year coming to a close, it was time for a bigger perspective break from our traditional focus on smaller companies. This is a look back a the bigger conduits that may not always have had the spotlight, considering the focus on the OEMs, economy and other reasons. IM@CS would like to give credit […]

Don’t Worry About 2009…Unless You Have To

If there has ever been a time to realize the benefits of creating and executing on new strategies, it is the coming year. For those who went digital, got behind online completely, build their brand and reputation where the public actually spends their time, engaged their clientele via effective software and database activities, you will […]

Live By Process or Die By Process: A Message To Management

Dealers/General Managers and General Sales Managers, this is where the accountability starts: You and Process. I've not yet entered a store where the Internet business excelled despite management (ok, for more than one month). Heading into 2009, you must understand all of the fundamentals, be able to speak to the critical points with ease, know […]

Week At IM@CS: Chats With The Industry

Little fish in a big pond or big fish in a little pond? If you have process, vendors that back you and a great staff, it doesn't matter. In the event that you're looking for some smaller companies that 'fit the bill', you may want to check these out: Customer For Life: CRM is not […]

Water The Tree…Then Turn A New Leaf

Many people in training and consulting today focus almost entirely on the 'what-to-do-now' with a few fundamentals which can work well for some dealers, even those that are struggling with online marketing, lead handling and brand extension/equity. That can be absolutely fine, turning a new leaf and running down after what's next. Do that without […]

If You’re Living By Service…Don’t Die By Service

We don't touch on service much here…time for a little breather! More dealers than ever are floating (or simply sinking slower) on the revenue from their service department. This trend should be supported with an overwhelming conviction to completely satisfy customers. The risk is just too large to lose clients both on the front and […]

Week At IM@CS: Chats With The Industry

What drives the traffic in? We haven't addressed that much so let's look at a few smaller providers in the realm that IM@CS believes provides the service, backs it and provides additional value: GetAutoAppraise: Barry Brodsky and the crew at GAA have been doing appraisals for quite a while and know what is most important: […]

Tear It Apart and Rebuild It…Better

Most of us who have spent any amount of time in sales realize that our database/contact/Rolodex carries an incredible amount of value, in many cases more than our skills or abilities. With the prevalence of CRM and other database software, many believe that the job is done. Nothing can be further than the truth. Today […]